Pink Spirit 2025
With Courir, every tied lace is a bond of support against breast cancer.
Because sometimes, a small thing can change everything: a word, an action, or simply the right information at the right time... Like a simple preventive tip.
This year, Courir is unveiling This gesture, its new Pink Spirit campaign. A story where self-care becomes an act of courage. Where knowing your body, observing it, listening to it, is already taking care of your life.
At Courir, we are convinced: prevention is a strength. From the age of 25, self-examination can become a vital reflex. And a regular appointment with a healthcare professional, a decisive step. Preventing is giving yourself the chance to act in time. It's transforming vulnerability into power, and uncertainty into hope. Together, let's make this October, and every day that follows, a journey towards more vigilance, more solidarity. More life.
Our initiatives
As every year, several initiatives have been set up to raise funds for the Pink Ribbon Association:
👟Sale of pink laces: to show support in a simple and visible way, directly on sneakers. For each lace purchased, 100% of the profits are donated to Pink Ribbon.
🪙Micro-donation: throughout the month of October in-store.
🩷Instagram: a dedicated viral post has been set up, where each pink heart in the comments = €1 donated to Pink Ribbon.
🫰myCourir: members have the opportunity to exchange their loyalty points for a donation.
An event 100% dedicated to women
We also organized an event around an essential gesture: self-examination 🩷
A unique moment that allowed us to:
👉 Learn the proper self-examination techniques
🎙️ Listen to and engage in an inspiring talk about breast cancer
💬 Ask a healthcare professional any questions in a supportive environment
🎟️ And participate in a charity raffle where 100% of the proceeds go to Ruban Rose
Because raising awareness is also about bringing people together. This day turned a simple gesture into a collective action. ✨
We are pleased to offer our female colleagues aged 40 and over the opportunity to undergo a breast cancer prevention screening, fully covered by the company. ✨
We have also provided our female colleagues at the headquarters with a self-examination guide, accompanied by a practical checklist to ensure that all essential steps are taken.
Our micro-donation campaign for Pink Ribbon
We are delighted to have collected a record amount of 30,884 €!
This amount is being doubled by Adyen, our payment partner, who we would like to thank warmly for their generosity! 💪
A huge thank you to our customers and our in-store teams who supported this collection throughout the month of October. 🎀