Pink Spirit 2025

With Courir, every tied shoelace is a support link against breast cancer.

Because sometimes, a little can make all the difference : a word, an action, or simply the right information at the right time… Like a simple preventive advice.


So this year, Courir unveils This gesture, its new Pink Spirit campaign. A story where paying attention to oneself becomes a courageous act. Where knowing one's body, observing it, listening to it, is already taking care of one's life.


At Courir, we are convinced : prevention is a strength. From 25 years old, self-examination can become a vital reflex. And a regular appointment with a healthcare professional, a decisive step. To prevent is to give oneself the chance to act in time. It's to transform vulnerability into power, and uncertainty into hope. Together, let's make this October, and every day that follows, a run towards more vigilance, more solidarity. More life.

Our initiatives

As every year, several initiatives have been put in place to raise funds for the Ruban Rose Association:

👟Pink shoelace sale: to express your support in a simple and visible way, directly on your sneakers. For each shoelace purchased, 100% of the profits are donated to Ruban Rose.


🪙Micro-donation: every day in October in-store.

🩷Instagram: a dedicated viral post has been set up, where each pink heart in the comments = €1 donated to Ruban Rose.


🫰myCourir: members can exchange their loyalty points for a donation.

Un événement 100% dédié aux femmes

We also organized an event around an essential gesture: self-examination 🩷

A unique moment that allowed us to :

👉 Learn the good gestures of self-examination

🎙️ Listen and exchange during an inspiring talk about breast cancer

💬 Ask all your questions to a healthcare professional in a supportive space

🎟️ And participate in a solidarity tombola where 100% of the profits are donated to Ruban Rose

Because raising awareness is also about coming together. This day allowed us to transform a simple gesture into a real collective act. ✨

We are pleased to offer our female colleagues aged 40 and over the opportunity to undergo a breast cancer prevention screening, fully covered by the company. ✨


We have also distributed to our office colleagues a self-examination guide, accompanied by a practical checklist to ensure that all essential steps are properly performed.

Our Rose Ribbon Fundraiser

We are thrilled to have collected a record-breaking amount of XX.XXX€!


And this amount is doubled by Adyen, our payment partner, whom we warmly thank for their generosity! 💪


A huge thank you to our customers and our in-store teams who supported this collection throughout the month of October. 🎀