Our Story
From sport to fashion
Founded in 1980, Courir initially offered running shoes. From the 2000s onwards, the brand made a strategic shift and repositioned itself to become a key leader in fashion sneakers. Thanks to its Parisian cultural roots, Courir selects the latest inspirations from the capital to help everyone stay in tune with the latest trends.
Women at the heart of our strategy
Through the experience offered online and in-store, Courir showcases a distinctly feminine DNA. The brand positions itself as the leading destination of choice for women, with concept stores tailored to their expectations and collaborations specifically designed for them.
Our presence in Europe
A growing French brand
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Founded in 1980, Courir opened its first store in Paris with the goal of offering high-quality sports shoes. Today, the brand is a leader in the sneaker market in France and has established itself as a reference point for finding the most trendy lifestyle sneakers on the market.
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The brand joins the GO SPORT group.
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Present on social media since 2014, Courir now brings together a large community of over 2 million subscribers across all platforms.
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Launch of its e-commerce site, which quickly becomes a reference point for online sneaker sales.
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In 2017, the brand launched its new concept store called Wood, a project designed for women that incorporates the codes of sneaker culture.
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Courir is strongly accelerating its international expansion with the opening of several stores across Europe. The brand is also widely present outside European borders through its master franchise partnerships in the Middle East, the Maghreb, and the overseas departments and regions.
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With its Share The Sneaker Spirit campaign, Courir asserted its identity and mission in 2019. This vision took shape through the creation of its own media platform, Sneaker Spirit, which has since become a benchmark in sneaker culture.
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Courir acquired Naked Copenhagen. The goal: to become the number one sneaker destination for women in Europe, in line with its signature Supplying Girls With Sneakers. Founded in 2004 by Stine Lindholm Pedersen and Tommas Olsen, Naked Copenhagen is the reference in sneakers exclusively dedicated to women, offering a premium selection.
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The Courir Group is now part of the JD Sports Fashion Group. This operation is an incredible opportunity for the Courir teams to be part of a group like JD, which perfectly aligns with the continuation of our growth and international development strategy.
