Our story
From sport to style
Founded in 1980, Courir initially focused on running shoes. In the early 2000s, the brand shifted its positioning to become a key player in the fashion sneaker market. Drawing on its Parisian cultural roots, Courir curates the latest inspirations from the capital to keep everyone in step with the most current trends.
Women at the heart of our strategy
Through both its in-store and online experience, Courir proudly embraces a distinctly feminine identity. The brand positions itself as the go-to destination for women, thanks to concept stores designed to meet their expectations and exclusive collaborations created just for them.
Our presence in Europe
A French brand that is growing
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Founded in 1980, Courir opened its first store in Paris with the aim of offering high-quality sports shoes. Today, the brand is the sneaker leader in France and stands out as a go-to destination for finding the trendiest lifestyle sneakers on the market.
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The brand joins the GO SPORT Group.
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Present on social media since 2014, Courir has now built a large community of over 2 million followers across all platforms.
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Launch of its e-commerce site, which quickly became a benchmark in online sneaker retail.
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In 2017, the brand launched its new concept store called Wood — a project designed for women and inspired by the codes of sneaker culture.
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Courir is rapidly accelerating its international expansion with the opening of several stores across Europe. The brand also has a strong presence beyond European borders through master franchise partnerships in the Middle East, Maghreb, and French overseas territories.
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With its Share The Sneaker Spirit campaign, Courir affirmed its identity and mission in 2019. This vision is embodied in the creation of its own media outlet, Sneaker Spirit, which has become a benchmark in the sneaker culture universe.
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Courir has acquired Naked Copenhagen. The goal: to become the number one sneaker destination for women in Europe, as expressed by its signature Supplying Girls With Sneakers. Founded in 2004 by Stine Lindholm Pedersen and Tommas Olsen, Naked Copenhagen is THE reference for women’s sneakers, offering a premium selection exclusively dedicated to women.
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The Courir Group is now part of the JD Sports Fashion Group. This move is an incredible opportunity for the Courir teams to join a group like JD, perfectly aligned with our strategy for growth and international development.
